✓
Evidence over hype
We prioritise materials science and ingredient transparency. Stainless over PFAS coatings; fragrance-free over mystery blends.
Upgrade your environment and move away from mass-produced, toxic products.
Replace toxic products with verified clean alternatives. We rigorously test everyday essentials — cookware, personal care, home goods — ensuring they're PFAS‑free, phthalate‑free, and free from other endocrine disruptors. No guesswork, just clear recommendations.
We prioritise materials science and ingredient transparency. Stainless over PFAS coatings; fragrance-free over mystery blends.
Upgrade your environment and move away from mass-produced, toxic products.
Real homes, real products. No fragile finishes or fussy routines. Everything we recommend is built to last and easy to use.
Edited shortlists of tested, non‑toxic alternatives — each with clear safety notes and transparency. We cut through the noise.
Skip the research rabbit hole — start with our curated picks.